Welcome The Kaye Co

We are The Kaye Co, your number one stop for all building supplies. Over the last 12 months we’ve been building a reputation for providing an efficient, cost effective service to the construction industry sourcing great prices on products and services delivered direct to the customers site. Word is getting out about what we do, but how can new customers find us? If hearing about us through word-of-mouth (a very strong way to build trust in our services), future customers may not find us online straight away due to the multiple spellings available when they hear our name.

Misspelling And Mishearing

We are The Kaye Co, your number one stop for all building supplies. Over the last 12 months we’ve been building a reputation for providing an efficient, cost effective service to the construction industry sourcing great prices on products and services delivered direct to the customers site. Word is getting out about what we do, but how can new customers find us? If hearing about us through word-of-mouth (a very strong way to build trust in our services), future customers may not find us online straight away due to the multiple spellings available when they hear our name.

Not knowing the right spelling can make it difficult for potential customers to find you. You need to make it as easy as possible for future customers to get the information they need. If it’s not straightforward they may give up and head to your competitor instead.

Heading In The Right Direction

So how do you make sure people receive the correct information? Well there is always a chance that the odd person may slip through the net, but there are numerous things you can do to limit that.
  • Make sure the correct spelling goes out on all your correspondence. Many business deals are done over email, and so make sure you have the companies name spelt correctly on every bit of online dalogue you have. One of the best ways is to use a custom automated sign-off on your emails including your company’s logo so you’re confident that every email sent out has your correct details.
  • Check the spelling on all online content. Every bit of content that you put online will be linked to searches on search engines using key words related to your content, including the name of your company. So making sure your company name is spelt correctly on all pages of content is pivotal for the growth in exposure you will be looking for. In general, checking the spelling and grammar of all content is vital to make the right impression to customers old and new.
  • A large proportion of our services involve acting as a sales agent for builder’s merchants, which means we have many conversations over the phone. This is probably the easiest way for incorrect information to be heard. Phone signals can be poor, calls can be made/received in noisy environments, or words can just be misheard through poor hearing. So if you’re having a successful call which you feel will lead to future business, make sure all details are confirmed before ending that conversation. Spell out names and correspondence details and get them to repeat back to you. It’s always worth learning the phonetic alphabet to minimise any potential misheard letters (for example, P and B can be heard the same, so use Papa and Bravo).
Phonetic alphabet